A project ready for the market.
Launch material for property developments — visualization, film, a project website and sales collateral, at a scope defined per project.
Overview
A launch rests on several different deliverables that have to feel like one thing: the renders, the film, the website, the deck and the sales material. We define the creative direction once and run it through all of them. Scope is set per project — not every launch needs the whole list.
What it solves
Go to market in one language, instead of assets produced separately that do not speak to each other.
Who it's for
Developers · development companies · marketing managers · sales teams
Typical starting files
Drawings, a 3D model, existing brand material or a brochure
Deliverables
- —One creative direction across every launch asset
- —An architectural visualization set
- —A project film or short-form motion
- —A project marketing website
- —Decks, brochures and sales material
- —Adaptations for print, signage and social
Common questions
Does every project get every deliverable?
No. Scope is built per project, around the sales stage, the audience and the budget. Some projects need renders and a website only; others need a film and a full sales system.
What should be ready before launch?
Current drawings, a decision on facade materials, and a show unit or type that can be presented. Everything else — website, film, brochure — is built on that material.
When is a film needed, and when are renders enough?
Renders cover most of what a launch needs: brochure, website, signage and ads. A film earns its place when movement through a space, a view or a sequence has to be communicated, and in digital campaigns where video gets more reach.
Do you work alongside the project's advertising agency?
Yes. In many cases we produce the visual material and the agency runs the media. Agreeing the creative direction up front keeps the two from pulling apart.
Have a project in mind?
Send your files or a short brief — you'll receive a clear recommended scope and quote.