3D RENDERING
Copper Residences, New York
A full architectural visualization package for Copper Residences in New York, produced from the architect's plans ahead of the project's public launch — a complete set of interior and exterior renders alongside a cinematic marketing film built for the sales campaign.
Copper Residences — marketing film
Location
New York, USA
Project type
Residential · premium development
Services
Exterior Rendering · Interior Rendering · Marketing Films · Real Estate Project Marketing
What the set covers
A complete exterior and interior set, alongside a cinematic project film.
What it has to communicate
A project sold on finish and atmosphere. The renders have to hold that level consistently — a gap between one frame and the next reads immediately as a lack of credibility.
Visual approach
One warm, metallic material palette runs from the facade through to the interior detailing. The film is built from the same scenes as the renders, so it continues the stills rather than looking like a separate production.
Deliverables
- 15 exterior and interior renders
- A cinematic project film
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